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The Novelty Scorer

How novel is
your idea? Let's
find out.

Paste in any product concept and the Designer in the Box will score its novelty potential using the Steps, Jumps, and Leaps framework. Then negotiate to push it further.

The novelty scale

Step Jump Leap
Common combination. Exists in many forms. Low novelty potential.
Rare combination. Unexpected pairing. High novelty potential.
Never-seen combination. Category-disrupting. Highest novelty potential.

Part of The Complete AHA ecosystem

Scoring your concept...

Analyzing attribute uniqueness, combination rarity, analog distance, and category disruption

Novelty score

Step Jump Leap

Visualize this concept

Negotiate with the Designer in the Box
Ask how to push your concept further — or dial it back