App 01 — Feed the AHA
The brief is where
great ideas begin.
Most idea blocks aren't creativity problems. They're brief problems. You're trying to solve the wrong thing, for the wrong person, asking the wrong question.
"It's better to go out too far with ideas and then come back in than to never take ideas out far enough." — Mike Glaser
4 questions · ~2 minutes · a real brief at the end
1
Who are you designing for?A real person in a real situation — not a demographic.
2
What does this person love to do?Activities, passions, daily routines.
3
What gets in the way?Frustrations, obstacles, things that make it harder than it should be.
4
How should they feel when it's solved?The emotional shift. What changes in their day or life.
Step 1 of 3 in The Complete AHA pipeline
The Designer in the Box
← Start over
Your design brief
Here's what you should make.
Pick a How Might We statement to explore. Each unlocks 3 product concepts. Switch between them anytime — your concepts are saved. Take your best concept to Instant AHA to expand it, or Rate the AHA to score it.
Pick the question that excites you most
Your ideas this session
0 concepts saved